AI for Ecommerce – Order My Book Now

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AI for Ecommerce

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AI for Ecommerce

What you'll learn

Boost Sales

Leverage AI to drive higher conversions and grow your revenue.

Optimise Channels

Enhance your omnichannel strategy with intelligent, data-driven insights.

Personalise Experiences

Deliver tailored shopping experiences using advanced AI tools.

About the author

Kelly Slessor is a digital marketing strategist, AI expert, and founder of Tribe Gen AI. With more than 20 years of experience across technology, ecommerce, and artificial intelligence, she helps online retailers unlock growth through practical, data driven strategies. She has worked with major brands including Forever New, Uniqlo, Lendlease, Mirvac, and Uber Eats, while also supporting more than 1,000 small and medium businesses.

Eight years ago, she pioneered an AI personalization platform that enabled customized shopping experiences. Kelly is also the author of AI for Ecommerce, a practical guide to helping retailers adopt AI to improve customer experience and drive growth.

Kelly is committed to digital inclusion and co founded the Digital Inclusion Project to foster digital growth and education for underrepresented groups.

She is a frequent AI commentator on Sky News, an investor, and a board advisor. Kelly was recently recognized as one of the NRF 2026 Retail Voices, named among RETHINK Retail’s Top AI Leaders in Retail for 2026, and acknowledged as a Retail Expert in 2025.

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AI For Ecommerce
A Practical, Strategic Guide to AI-Powered Retail “AI For Ecommerce is an essential read for anyone serious about transforming their digital strategy. Kelly Slessor distills complex AI concepts into clear, actionable insights that drive real-world results. From boosting conversions to enhancing personalisation, this book gives ecommerce leaders the tools to compete—and win—in a rapidly evolving landscape.”
Laura Doonin
Laura DooninTechnology Advisor | Retail & Digital Transformation
NEAT
AI That Delivers Real Growth “I’ve been in e-commerce for 15 years, yet I’ve still learned so much from Kelly. Her insights are incredibly up-to-date, especially when it comes to the evolving role of AI in the industry. Highly recommend to anyone serious about growing their e-commerce brand.”
Marc Hendrick
Marc HendrickFounder & Creative Director
Slowdown Studio
Strategic and Actionable AI Insights “Kelly’s expertise in AI and digital growth is highly appreciated, and the insights she provided were truly impactful. We are now equipped with actionable strategies to apply AI to our operations, which will undoubtedly help us enhance our digital initiatives.”
Desmond Graham
Desmond GrahamProgram Manager
Global Core Strategies & Consulting, LLC
The Playbook Every Retail Leader Should Have in Hand “Kelly Slessor's AI for Ecommerce is a must-have resource, offering retailers an easy-to-use guide to artificial intelligence and how to use the right tools for the right job. Her clear language and digestible insights make complex AI concepts accessible. Kelly knows how to drive conversions with AI and empowers retailers to apply her years of knowledge to their ecommerce strategies.”
Lisa Muxworthy
Lisa MuxworthyHead of Growth Content
NINE