AI for Ecommerce – You Can Pre-Order My Book Now

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Ecommerce

Pre-order now to harness the power of artificial intelligence for your Ecommerce business.

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What you'll learn

Boost Sales

Leverage AI to drive higher conversions and grow your revenue.

Optimise Channels

Enhance your omnichannel strategy with intelligent, data-driven insights.

Personalise Experiences

Deliver tailored shopping experiences using advanced AI tools.

About the author

Kelly Slessor is a digital marketing strategist, AI expert, and founder of The Ecommerce Tribe and Tribe Gen AI.

With over 20 years of expertise in tech and AI, empowering online retailers with growth strategies. She has guided major brands like Westfield, Woolworths, V&W, and Super Butcher in building high-converting digital channels while supporting over 1,000 small to medium businesses.

Eight years ago, she pioneered an AI personalization platform, enabling customised shopping experiences.

Kelly is also committed to digital inclusion, co-founding the Digital Inclusion Project to foster digital growth and education for underrepresented groups. A frequent AI commentator on Sky News, investor, and board advisor, she was recently honoured as a global Retail Expert 2025.

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Join our giveaway to get a FREE copy of the book AI for Ecommerce

AI For Ecommerce
A Practical, Strategic Guide to AI-Powered Retail “AI For Ecommerce is an essential read for anyone serious about transforming their digital strategy. Kelly Slessor distills complex AI concepts into clear, actionable insights that drive real-world results. From boosting conversions to enhancing personalisation, this book gives ecommerce leaders the tools to compete—and win—in a rapidly evolving landscape.”
Laura Doonin
Laura DooninTechnology Advisor | Retail & Digital Transformation
NEAT
AI That Delivers Real Growth “I’ve been in e-commerce for 15 years, yet I’ve still learned so much from Kelly. Her insights are incredibly up-to-date, especially when it comes to the evolving role of AI in the industry. Highly recommend to anyone serious about growing their e-commerce brand.”
Marc Hendrick
Marc HendrickFounder & Creative Director
Slowdown Studio
Strategic and Actionable AI Insights “Kelly’s expertise in AI and digital growth is highly appreciated, and the insights she provided were truly impactful. We are now equipped with actionable strategies to apply AI to our operations, which will undoubtedly help us enhance our digital initiatives.”
Desmond Graham
Desmond GrahamProgram Manager
Global Core Strategies & Consulting, LLC
The Playbook Every Retail Leader Should Have in Hand “Kelly Slessor's AI for Ecommerce is a must-have resource, offering retailers an easy-to-use guide to artificial intelligence and how to use the right tools for the right job. Her clear language and digestible insights make complex AI concepts accessible. Kelly knows how to drive conversions with AI and empowers retailers to apply her years of knowledge to their ecommerce strategies.”
Lisa Muxworthy
Lisa MuxworthyHead of Growth Content
NINE