AI Strategy for Ecommerce Leaders

Practical insights on AI tools, ethics, and strategy — written for founders and retail leaders who want to build smarter, not just faster.

Featured Post

Every AI conversation has the same word underneath it.

I’ve been in a lot of rooms lately — boardrooms, roundtables, lunches with senior leaders. The AI conversation is relentless. But the word that keeps appearing on whiteboards isn’t AI. It isn’t strategy. It isn’t growth. The word on every whiteboard Belonging. Across every room, every industry, every seniority level — when leaders are really being honest about what keeps them up at night, it’s this. Not which model to use. Not the ROI. The question of whether AI makes people feel more or less at home in their own

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AI Tools

ChatGPT vs Claude.There’s something nobody’s telling you.

Everyone’s debating which tool is smarter. I want to talk about something more important — who these companies actually are, what they perform like in the real world, and what they’re willing to stand for. I’ve been sitting on this one for a few weeks — I wanted the time

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Weekly Newsletter

AI strategy that actually converts.

Every week: one insight, one tool, one move. Written for ecommerce founders who want to stay ahead without the noise.