Practical insights on AI tools, ethics, and strategy — written for founders and retail leaders who want to build smarter, not just faster.
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Google’s 2026 developer conference wasn’t a feature list. It was a shift in the plumbing underneath how products get found, recommended and bought online. For ecommerce brands, a handful of
Google’s 2026 developer conference wasn’t a feature list. It was a shift in the plumbing underneath how products get found, recommended and bought online. For ecommerce brands, a handful of those changes are worth acting on right now. The Real Headline Google shipped infrastructure, not features Most coverage of a big launch event reads like a spec sheet. New model here, faster mode there, a few names you’ll forget by next week. That framing misses the point of what happened this year. A feature is something you choose to switch
Most small ecommerce brands still use AI the slow way — export a report, screenshot a dashboard, paste it into a chat box, and hope the answer is still useful by the afternoon. In 2026 that stopped being necessary, and not just for brands with an enterprise budget. Start Here
Most ecommerce brands are deploying AI across their teams right now. Almost none of them have built the foundation that makes it actually work. THE PROBLEM Your team is building AI in silos. Here’s what it’s costing you. Picture a typical morning at an ecommerce brand. Marketing opens their AI
On 6 May, Shopify shipped connector apps for Claude and ChatGPT. Merchants can now manage their store through a chat window. This is not a feature update — it’s a change in how stores get run. WHAT JUST HAPPENED Shopify built the bridge merchants were already looking for On 6
I’m married to Claude. But for image generation, I see other models — and since ChatGPT dropped Images 2.0 on April 21, I’ve been rethinking the whole lineup. Up until recently, Nano Banana 2 was doing the image work for our clients. It was good. Good enough that we stuck
The term is everywhere right now. But most people nodding along couldn’t tell you what an AI agent actually does — or whether they need one. Here’s the honest answer. At a roundtable I ran recently, a senior leader at a $30M ecommerce brand said something that stopped the room:
I’ve been in a lot of rooms lately — boardrooms, roundtables, lunches with senior leaders. The AI conversation is relentless. But the word that keeps appearing on whiteboards isn’t AI. It isn’t strategy. It isn’t growth. The word on every whiteboard Belonging. Across every room, every industry, every seniority level
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Every week: one insight, one tool, one move. Written for ecommerce founders who want to stay ahead without the noise.
