Practical insights on AI tools, ethics, and strategy — written for founders and retail leaders who want to build smarter, not just faster.
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On 6 May, Shopify shipped connector apps for Claude and ChatGPT. Merchants can now manage their store through a chat window. This is not a feature update — it’s a
On 6 May, Shopify shipped connector apps for Claude and ChatGPT. Merchants can now manage their store through a chat window. This is not a feature update — it’s a change in how stores get run. WHAT JUST HAPPENED Shopify built the bridge merchants were already looking for On 6 May 2026, Shopify released two connector apps — one for Claude, one for ChatGPT. Connect either to your store and your entire back office is available from inside the AI you already use. Search products, update pricing, pull live order
I’m married to Claude. But for image generation, I see other models — and since ChatGPT dropped Images 2.0 on April 21, I’ve been rethinking the whole lineup. Up until recently, Nano Banana 2 was doing the image work for our clients. It was good. Good enough that we stuck
The term is everywhere right now. But most people nodding along couldn’t tell you what an AI agent actually does — or whether they need one. Here’s the honest answer. At a roundtable I ran recently, a senior leader at a $30M ecommerce brand said something that stopped the room:
I’ve been in a lot of rooms lately — boardrooms, roundtables, lunches with senior leaders. The AI conversation is relentless. But the word that keeps appearing on whiteboards isn’t AI. It isn’t strategy. It isn’t growth. The word on every whiteboard Belonging. Across every room, every industry, every seniority level
Everyone’s debating which tool is smarter. I want to talk about something more important — who these companies actually are, what they perform like in the real world, and what they’re willing to stand for. I’ve been sitting on this one for a few weeks — I wanted the time
Google just embedded a new image generation model directly into Google Ads, Google Search, and the Gemini API. It’s not a preview. It’s live. And if you’re running paid campaigns, it’s already generating creative for your brand. What Shipped This One’s Already in Your Stack Most AI announcements follow a
Most teams are still using AI like a smarter search bar. Claude Cowork is something different — and if you’re running an ecommerce business, the gap between how you’re using AI right now and what’s actually possible just got a lot wider. The Framework First One core platform. Then test
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Every week: one insight, one tool, one move. Written for ecommerce founders who want to stay ahead without the noise.
