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On 6 May, Shopify shipped connector apps for Claude and ChatGPT. Merchants can now manage their store through a chat window. This is not a feature update — it’s a
On 6 May, Shopify shipped connector apps for Claude and ChatGPT. Merchants can now manage their store through a chat window. This is not a feature update — it’s a change in how stores get run. WHAT JUST HAPPENED Shopify built the bridge merchants were already looking for On 6 May 2026, Shopify released two connector apps — one for Claude, one for ChatGPT. Connect either to your store and your entire back office is available from inside the AI you already use. Search products, update pricing, pull live order
I wrote these predictions at the end of December. In true tech fashion, the future didn’t wait. Several of them have already started playing out — faster than I expected, and at a pace that’s genuinely hard to keep up with. Here’s what I’m watching in 2026, and the one
AI agents are no longer just browsing. They’re buying. If your product data isn’t clean and structured, your store simply won’t show up — and that’s a problem you need to fix now, not next quarter. THE BACKSTORY I Built This Idea Eight Years Too Early Eight years ago, I
OpenAI has started placing sponsored product links inside ChatGPT responses. For ecommerce brands, this isn’t just a new ad format — it’s a new place where shoppers make up their minds before they ever reach your site. For a while now, the question in ecommerce hasn’t been whether AI would
AI-driven search is converting at close to double the rate of traditional organic traffic — and most ecommerce brands aren’t set up to be found by it. Here’s what’s actually changing, and the six things you can do about it right now. The Shift That’s Already Happening SEO isn’t dead.
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Every week: one insight, one tool, one move. Written for ecommerce founders who want to stay ahead without the noise.
