Practical insights on AI tools, ethics, and strategy — written for founders and retail leaders who want to build smarter, not just faster.
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Half your team’s on ChatGPT. Half’s on Claude. Nobody’s sharing prompts, and your brand voice reads differently depending on who wrote the draft that day. That’s not an AI problem.
Half your team’s on ChatGPT. Half’s on Claude. Nobody’s sharing prompts, and your brand voice reads differently depending on who wrote the draft that day. That’s not an AI problem. It’s a setup problem, and it has a fix. Every ecommerce business I’ve worked with over the past year has some version of the same problem hiding in plain sight. One person’s paying for ChatGPT Plus out of their own pocket. Someone else swears by Claude Pro. The intern found a free tool nobody vetted. Nobody knows what anybody else
Google just embedded a new image generation model directly into Google Ads, Google Search, and the Gemini API. It’s not a preview. It’s live. And if you’re running paid campaigns, it’s already generating creative for your brand. What Shipped This One’s Already in Your Stack Most AI announcements follow a
Most teams are still using AI like a smarter search bar. Claude Cowork is something different — and if you’re running an ecommerce business, the gap between how you’re using AI right now and what’s actually possible just got a lot wider. The Framework First One core platform. Then test
I wrote these predictions at the end of December. In true tech fashion, the future didn’t wait. Several of them have already started playing out — faster than I expected, and at a pace that’s genuinely hard to keep up with. Here’s what I’m watching in 2026, and the one
AI agents are no longer just browsing. They’re buying. If your product data isn’t clean and structured, your store simply won’t show up — and that’s a problem you need to fix now, not next quarter. THE BACKSTORY I Built This Idea Eight Years Too Early Eight years ago, I
OpenAI has started placing sponsored product links inside ChatGPT responses. For ecommerce brands, this isn’t just a new ad format — it’s a new place where shoppers make up their minds before they ever reach your site. For a while now, the question in ecommerce hasn’t been whether AI would
AI-driven search is converting at close to double the rate of traditional organic traffic — and most ecommerce brands aren’t set up to be found by it. Here’s what’s actually changing, and the six things you can do about it right now. The Shift That’s Already Happening SEO isn’t dead.
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Every week: one insight, one tool, one move. Written for ecommerce founders who want to stay ahead without the noise.
