Practical insights on AI tools, ethics, and strategy — written for founders and retail leaders who want to build smarter, not just faster.
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Automating support with AI can push satisfaction up or quietly drive customers away. The whole difference comes down to knowing which tickets a machine should never touch. Picture a
Automating support with AI can push satisfaction up or quietly drive customers away. The whole difference comes down to knowing which tickets a machine should never touch. Picture a customer buying a gift for her sister’s wedding. It doesn’t arrive in time. She messages the brand already stressed, already dreading the conversation she now has to have with the bride. The bot replies, checks the order, apologises, and tells her to allow another five to seven business days. Ticket closed. She never buys from that brand again. And she
I wrote these predictions at the end of December. In true tech fashion, the future didn’t wait. Several of them have already started playing out — faster than I expected, and at a pace that’s genuinely hard to keep up with. Here’s what I’m watching in 2026, and the one
AI agents are no longer just browsing. They’re buying. If your product data isn’t clean and structured, your store simply won’t show up — and that’s a problem you need to fix now, not next quarter. THE BACKSTORY I Built This Idea Eight Years Too Early Eight years ago, I
OpenAI has started placing sponsored product links inside ChatGPT responses. For ecommerce brands, this isn’t just a new ad format — it’s a new place where shoppers make up their minds before they ever reach your site. For a while now, the question in ecommerce hasn’t been whether AI would
AI-driven search is converting at close to double the rate of traditional organic traffic — and most ecommerce brands aren’t set up to be found by it. Here’s what’s actually changing, and the six things you can do about it right now. The Shift That’s Already Happening SEO isn’t dead.
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Every week: one insight, one tool, one move. Written for ecommerce founders who want to stay ahead without the noise.
