Most AI prompts read like a to-do list. I handed one a business goal instead, with clear limits and a finish line, and got back a full Black Friday campaign plus an honest list of what it couldn’t do. Ask most people how they prompt AI and you’ll hear some
Most retailers don’t fail at AI because they picked the wrong tool. They fail because nobody decided what kind of tool they actually needed before they started buying. I’ve sat in enough of these planning sessions to know the pattern by now. A team gets excited about AI, and within
A new flagship model dropped this week. By the second day of the billing cycle, one retailer had already burned through their entire monthly AI spend. The two events aren’t a coincidence. They’re a pattern worth understanding before it happens to you. What Happened A New Model Showed Up, and
Automating support with AI can push satisfaction up or quietly drive customers away. The whole difference comes down to knowing which tickets a machine should never touch. Picture a customer buying a gift for her sister’s wedding. It doesn’t arrive in time. She messages the brand already stressed, already
Most ecommerce trends run their course inside a week. If you wait for the weekly report to spot them, you are always reacting to a moment that has already passed. This is the daily board I set up with almost every brand I work with, and how you can build
Most advice on building an AI agent is written for developers with an API key and endless patience. This is written for people who run a store and need a straight answer on cost. Three ways to put AI to work, what each one runs and builds for, and how
There’s a version of this story where the headline is the speed. The speed is the least interesting part. What matters is whether the thing you just built gets used, or quietly joins the pile of apps nobody opens. The Shift The gap between needing a tool and having one
You connected your store, uploaded your brand docs, and gave the team access. Then someone asked the obvious question: is any of this actually safe? Here’s a framework for answering it without an enterprise IT department. There’s a moment that keeps happening on the ecommerce teams I work with. They
Google’s 2026 developer conference wasn’t a feature list. It was a shift in the plumbing underneath how products get found, recommended and bought online. For ecommerce brands, a handful of those changes are worth acting on right now. The Real Headline Google shipped infrastructure, not features Most coverage of a
Most ecommerce brands are deploying AI across their teams right now. Almost none of them have built the foundation that makes it actually work. THE PROBLEM Your team is building AI in silos. Here’s what it’s costing you. Picture a typical morning at an ecommerce brand. Marketing opens their AI
Weekly Newsletter
Every week: one insight, one tool, one move. Written for ecommerce founders who want to stay ahead without the noise.
