Half your team’s on ChatGPT. Half’s on Claude. Nobody’s sharing prompts, and your brand voice reads differently depending on who wrote the draft that day. That’s not an AI problem. It’s a setup problem, and it has a fix. Every ecommerce business I’ve worked with over the past year has
A new tool launches, it looks impressive in a demo, and the question lands in every founder’s inbox: should we switch? Here’s the honest answer for Claude Design versus Canva — and it isn’t the one that sounds impressive on a slide. Claude Design launched in April, and the reaction
Your sharpest hour of the day is probably going to tab-switching. Here’s the AI workflow that hands you one clear read on what needs you, before the day runs off with your attention. Most ecommerce mornings start the same way. You open Shopify to check overnight sales. Then Klaviyo to
There’s a version of this story where the headline is the speed. The speed is the least interesting part. What matters is whether the thing you just built gets used, or quietly joins the pile of apps nobody opens. The Shift The gap between needing a tool and having one
Most small ecommerce brands still use AI the slow way — export a report, screenshot a dashboard, paste it into a chat box, and hope the answer is still useful by the afternoon. In 2026 that stopped being necessary, and not just for brands with an enterprise budget. Start Here
On 6 May, Shopify shipped connector apps for Claude and ChatGPT. Merchants can now manage their store through a chat window. This is not a feature update — it’s a change in how stores get run. WHAT JUST HAPPENED Shopify built the bridge merchants were already looking for On 6
I’m married to Claude. But for image generation, I see other models — and since ChatGPT dropped Images 2.0 on April 21, I’ve been rethinking the whole lineup. Up until recently, Nano Banana 2 was doing the image work for our clients. It was good. Good enough that we stuck
The term is everywhere right now. But most people nodding along couldn’t tell you what an AI agent actually does — or whether they need one. Here’s the honest answer. At a roundtable I ran recently, a senior leader at a $30M ecommerce brand said something that stopped the room:
Everyone’s debating which tool is smarter. I want to talk about something more important — who these companies actually are, what they perform like in the real world, and what they’re willing to stand for. I’ve been sitting on this one for a few weeks — I wanted the time
Google just embedded a new image generation model directly into Google Ads, Google Search, and the Gemini API. It’s not a preview. It’s live. And if you’re running paid campaigns, it’s already generating creative for your brand. What Shipped This One’s Already in Your Stack Most AI announcements follow a
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