Everyone’s debating which tool is smarter. I want to talk about something more important — who these companies actually are, what they perform like in the real world, and what they’re willing to stand for. I’ve been sitting on this one for a few weeks — I wanted the time
Google just embedded a new image generation model directly into Google Ads, Google Search, and the Gemini API. It’s not a preview. It’s live. And if you’re running paid campaigns, it’s already generating creative for your brand. What Shipped This One’s Already in Your Stack Most AI announcements follow a
Most teams are still using AI like a smarter search bar. Claude Cowork is something different — and if you’re running an ecommerce business, the gap between how you’re using AI right now and what’s actually possible just got a lot wider. The Framework First One core platform. Then test
AI agents are no longer just browsing. They’re buying. If your product data isn’t clean and structured, your store simply won’t show up — and that’s a problem you need to fix now, not next quarter. THE BACKSTORY I Built This Idea Eight Years Too Early Eight years ago, I
OpenAI has started placing sponsored product links inside ChatGPT responses. For ecommerce brands, this isn’t just a new ad format — it’s a new place where shoppers make up their minds before they ever reach your site. For a while now, the question in ecommerce hasn’t been whether AI would
AI-driven search is converting at close to double the rate of traditional organic traffic — and most ecommerce brands aren’t set up to be found by it. Here’s what’s actually changing, and the six things you can do about it right now. The Shift That’s Already Happening SEO isn’t dead.
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