AI agents are no longer just browsing. They’re buying. If your product data isn’t clean and structured, your store simply won’t show up — and that’s a problem you need to fix now, not next quarter. THE BACKSTORY I Built This Idea Eight Years Too Early Eight years ago, I

OpenAI has started placing sponsored product links inside ChatGPT responses. For ecommerce brands, this isn’t just a new ad format — it’s a new place where shoppers make up their minds before they ever reach your site. For a while now, the question in ecommerce hasn’t been whether AI would

AI-driven search is converting at close to double the rate of traditional organic traffic — and most ecommerce brands aren’t set up to be found by it. Here’s what’s actually changing, and the six things you can do about it right now. The Shift That’s Already Happening SEO isn’t dead.