Trading as “eCommerce Tribe” and “Tribe Gen AI”
Effective protection of your personal information is a core value at eCommerce Tribe Pty Ltd (ABN 39669062846), trading as eCommerce Tribe and Tribe Gen AI (“we”, “us”, “our”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information under the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth).
This policy applies to our websites ecommercetribe.com and tribegen.ai, as well as to all services and products offered under these brands.
We are committed to the protection of your privacy and the responsible handling of your personal information. This Privacy Policy outlines how we manage your data, your rights under the Privacy Act, the OAIC’s October 2024 AI Guidance, and our compliance with General Data Protection Regulation (GDPR) obligations.
We may use generative AI (e.g., OpenAI) to assist with content creation, customer support, and internal operations.
We use the following trusted service providers and platforms to store and process data:
| Provider | Region/Hosting Location | Purpose |
|---|---|---|
| Microsoft 365 | Australia East | Email, documents |
| Google Drive | Sydney/Melbourne | File storage |
| AWS | ap-southeast-2 | Hosting, data backup |
| OpenAI | International (US-based) | Generative AI |
| Klaviyo | US/EU | Email marketing |
| Shopify | International | Website hosting |
| Cloudflare | Global (including AU) | CDN & security services |
| APP # | Description | Our Compliance |
|---|---|---|
| 1 | Open & transparent management of personal info | This Privacy Policy |
| 2 | Anonymity and pseudonymity | Available where practical |
| 3 | Collection of solicited personal information | Only as necessary |
| 4 | Dealing with unsolicited personal info | Assessed and deleted if not required |
| 5 | Notification of collection | Notified at or before collection |
| 6 | Use or disclosure | As described in this policy |
| 7 | Direct marketing | Consent-based; opt-out anytime |
| 8 | Cross-border disclosure | Managed via SCCs (see Clause 7) |
| 9 | Adoption of government identifiers | Not used |
| 10 | Quality of personal info | Regularly reviewed |
| 11 | Security of personal info | Encrypted, access-controlled systems |
| 12 | Access to personal info | Contact us to request access |
| 13 | Correction of personal info | Promptly corrected on request |
If you are located in the European Economic Area (EEA), we process your data under GDPR principles. Where personal data is transferred outside the EEA, we use Standard Contractual Clauses (SCCs) to ensure an adequate level of data protection.
We use encryption, firewalls, access controls, and internal policies to protect your personal information. You are responsible for maintaining the confidentiality of your account credentials.
To access, correct, or delete your personal information, email us at support@tribegenai.com. We will respond within 30 days.
Our websites use cookies for essential functionality, performance tracking, and user experience improvement. You can manage cookie preferences in your browser settings.
We use Google Analytics to understand usage patterns. Data is anonymised and used to improve website performance and content relevance.
We may update this Privacy Policy from time to time. The latest version will always be available on our websites. We will notify you of major changes.
For privacy inquiries, data access, or complaints, contact:
Email: support@tribegenai.com
Entity: eCommerce Tribe Pty Ltd
Trading Names: eCommerce Tribe, Tribe Gen AI
ABN: 39669062846
